New Name. Same Mission.
NCEL is now the National Environmental Caucus — a name that expresses who we are as an organization today and our continuing mission to the state legislators we serve.
A Brand Update
The rebrand is strategic. After 30 years of serving as a resource to connect and inform state legislators working on environmental solutions, we needed a brand identity that expresses the organization as it currently operates.
The result is a new brand identity, brand message, and website that acts as a resource hub for the state legislators we serve. This change helps us better serve the 1,400+ members of the National Environmental Caucus network.
Creating Clarity
The name ‘National Environmental Caucus’ is a streamlined evolution of our identity that helps legislators more easily learn about, remember, and find us.
The new name also better represents our members and partners. Not every member thinks of themselves as an “environmental legislator.” We want our name to reflect the fact that we are a peer and environmental expert network and resource created by and for state legislators to expand their knowledge of environmental issues and policy.
A Representative Symbol
An evolution of our previous colors, the brand colors and symbolism match the strength and simplicity of the National Environmental Caucus name.
The capitol dome at the center of the mark, signals our connection to state legislatures. The rolling hills and flowing water beneath it represent the natural world we work to protect. The layered landscape — land giving way to sea — sets us apart through our broad environmental focus. Together, these elements tell the story of our work at the intersection of policy and the human and natural environment.
The crest shape gives the logo a strong established presence that reflects the credibility legislators and funders expect. Whether on a fact sheet, a conference badge, or a sticker handed out at a legislative session, the mark is instantly recognizable and unmistakably ours — a symbol of the network that connects everyone in the caucus.
Symbolic Colors
Our brand color palette reinforces the duality at the heart of the brand: deep teal conveys authority and trust, while a lighter aqua tone brings warmth and a connection to the earth and water that’s at the core of our mission.
On the site, the environmental feel also comes through in photography and content. One specific green lives exclusively in the logo, making the mark feel distinctly rooted in the natural world.
A warm coral serves as a tertiary brand color. It is used mostly for accents and pops of color across the site to draw attention to calls to action and key moments without overwhelming the primary teals that anchor the identity.
The brand colors extend through our new website and communications, unifying the entire organization.
An Information and Research Hub
Alongside the new name and brand, we've built a new website to help legislators quickly find the environmental policy and research information they are looking for, pathways to develop their networks, and resources to make their jobs easier. The goal of the website is fourfold:
- Connect: Members have access to an active network of over 1,400 longtime and newly elected state legislators from all 50 states, representing both major parties and rural and urban districts, connections to subject matter experts and resources and research provided by the National Environmental Caucus staff.
- Inform: Our website is a resources hub that includes research and issue pages across 43 issue areas, from clean, affordable energy and transportation to sustainable blue economies, resilient coasts, and more.
- Bill Tracking: Our Bill Tracker, updated weekly, follows environmental policies moving through state legislatures across the country.
- Convene: National Environmental Caucus events including the National Forum, regional convenings & learning trips, virtual convenings, and more.
Extend Your Reach
The National Environmental Caucus helps state legislators connect far beyond their current connections. Our website serves as a resource hub that helps legislators expand their knowledge through a peer and partnership network that includes:
- Fellow legislators from across the country
- Universities
- NGOs
- Environmental coalitions
- Philanthropic organizations
- International partners like the International Union for Conservation of Nature (IUCN)
Expand Your Environmental Issues and Policy Knowledge
An Events page has been added to the site to help legislators plan ahead for in-person and online gatherings throughout the year. National Environmental Caucus events are centered on providing legislators with opportunities to expand their peer and environmental experts network and to get in-depth information on environmental issues and policy.
As always, the National Environmental Caucus does not lobby for or against any state or federal legislation. We're a national peer network, information source, and research resource that supports state lawmakers in deepening their environmental policy knowledge.
A Clear Purpose
In addition to improving access to National Environmental Caucus resources, the new website provides an opportunity to more clearly state the purpose of the organization.
The National Environmental Caucus is a collaborative network and resource hub that empowers state legislators with the knowledge and collaborative environment they need to protect, conserve, and improve the natural and human environment.
The goal is to serve as a trusted and reliable source of information, connection, and research for member legislators in every state.
That’s what the National Environmental Caucus does and the updated messaging across the site reinforces our mission.
Share Your Thoughts
If you have questions or thoughts on the updated name, brand, or any aspect of the website, please contact us. We are happy to receive your input.
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